Principles

Principle 1: Each of us commits to standing up for equity

  • Equity begins with individual responsibility whereby we actively challenge our own and others biases, uphold fairness and challenge inequity. By fostering a personal commitment to equity, we each contribute to creating a more just and inclusive sector.

    • Educate ourselves on diversity, equity, and inclusion

    • Seek to understand and reflect on our biases

    • Speak up for equity and challenge discrimination

    • Support initiatives that promote fairness.

Our expert

Professor Joy Warmington

LinkedIn

Our partner

FED-IP

Website

Principle 2 : Leaders, teams & organisations champion equity

  • Leaders set the tone for equity by prioritising inclusive policies and day-to-day practices, ensuring that all individuals have access to the resources, support and opportunities they need to succeed. Teams and organisations continuously advocate for diverse perspectives and ensure equity is embedded in all aspects of their work, resulting in systemic fairness, addressing inequities and promoting equality.

    • For those in leadership positions, lead by example through values and behaviours

    • Embed equity into organisational strategy and track progress.

    • Align team objectives with these goals

    • Recognise and support teams and individuals who champion equity.

Our expert

Monique Carayol

LinkedIn

Our partner

NHS Providers

Website

Principle 3 : Equity embedded into policy & practice

  • Equity is reflected in organisational policies and day-to-day practices, ensuring that all individuals have access to the resources and opportunities they need to succeed. By integrating equity into policies, organisations promote systemic fairness, addressing inequities and promoting equality.

    • Develop a framework by which all local policies are scrutinised through an Equality Impact Assessment lens 

    • Facilitate opportunities to share the Equity Charter with parliamentarians and policy-makers

    • Use the opportunities when engaging with policy-makers to ensure equitable practice within digital health

Our expert

Arup Paul

LinkedIn

Our partner

NHS Confederation

Website

Principle 4 : Equity at the centre of digital strategy & transformation

  • Digital transformation prioritises equity by ensuring that technological advancements benefit all individuals, regardless of background or circumstance. An equitable digital strategy involves addressing accessibility barriers, promoting digital literacy, and ensuring that technology serves the diverse needs of communities.

    • Have an organisational (digital) strategy which explicitly incorporates equity 

    • Ensure activities arising from the strategy incorporate equity.

    • For public sector organisations, an Equality Impact Assessment of the strategy and related programmes 

Our expert

Carolyn Barkin

LinkedIn

Our expert

Douglas Hamandishe

LinkedIn

Our partner

Ethical Healthcare

Website

Principle 5 : Digital teams represent the wider workforce & communities they serve

  • Diverse digital teams reflect the wider workforce and broader demographic they serve. Practicing inclusive recruitment will help include varied perspectives, so teams can better understand the needs of different communities and create more effective, equitable products and services.

    • Provide support for line managers around cultural competence to recognise and tackle unconscious bias

    • Monitor equity of access to development opportunities at all levels, and take steps to address disparities

    • Regularly collect and review data on the demographic composition of senior teams, organisational retention rates, and staff wellbeing feedback, with clear action plans to address gaps

    • Continually review current recruitment to embed inclusive practices, covering advertising posts, assessing applicants and interviews

Our expert

Yinka Makinde

LinkedIn

Our partner

Shuri Network

Website

Principle 6: Equity embedded in research & innovation

  • Research and innovation in digital health should be designed to benefit all, particularly underserved communities. By prioritising inclusivity in research, equity is embedded from the start, ensuring that the outcomes of digital innovation address real-world disparities and promote access for all.

    • Develop and track metrics that measure the inclusion of diverse groups in digital health research and innovation

    • Ensure digital research considers and addresses health disparities and improving outcomes for underserved communities

    • Involve patients and the public at all stages, including shaping digital research and innovation priorities.

Our expert

Professor Natasha

Phillips LinkedIn

Our partner

Health Innovation network

Website

Principle 7: Digital products & services are designed equitably

  • Digital products and services are developed with accessibility, fairness, and inclusivity in mind. This includes designing user-friendly interfaces, addressing barriers to access and ensuring that products meet the needs of diverse populations, particularly those who have been historically underserved.

    • Conduct inclusive user research which ensures diverse voices are heard in the design process

    • Adhere to recognised accessibility guidelines, such as WCAG (web Content Accessibility Guidelines) in all phases of development

    • Implement universal design principles for accessibility and usability across different abilities and needs

    • Continuously evaluate and monitor equity impact to identify and correct disparities in access and use

Our expert

Michael Watts

LinkedIn

Our partner

Coming soon

Website

Principle 8: Ethical procurement & contracting promotes equity

  • Procurement and contracting processes prioritise fairness, transparency and equity. By encouraging vendors and the supply chain to demonstrate explicitly their commitment to equity,  organisations are more likely to procure products which are designed with diverse communities in mind. This promotes economic inclusion and addresses systemic inequalities in supply chains.

    • For public sector organisations, go beyond the minimum 10% in sustainability and social value and hold suppliers accountable through contracting

    • Prioritise diversity and inclusion in supplier selection (including supply chain) by targeting diverse vendors and SMEs

    • Ask if vendors adhere to the principles in this charter and ask them to provide evidence to back this up

    • Integrate equity into contract terms by ensuring suppliers are held accountable for equitable practices and inclusive policies

    • Conduct regular audits to evaluate and improve the equity impact of procurement and contracting

Our expert

Steve Dunkerley

LinkedIn

Our partner

Coming soon

Website

Principle 9: Equity in use of data & design of algorithms

  • Data collection and algorithmic design must be carried out ethically, with an emphasis on fairness and accountability. Data collection and algorithmic design must be carried out ethically, with an emphasis on fairness and accountability. Understanding how data reflects society along with limitations and bias in that data and taking action to avoid perpetuating biases are critical for preventing inequitable health outcomes.

    • Design algorithms and collect data with equitable outcomes  in mind

    • Develop and publish clear documentation about design of algorithms, how they work, their real world impacts and limitations

    • Be transparent about the use of systems for bias detection and put in place learning systems to review and mitigate inequitable outcomes

    • Apply the Standing Together recommendations (and for funders and commissioners, require those you fund to apply them)

Our expert

Maxine Macintosh

LinkedIn

Our partner

Standing Together

Website

Principle 10: Equitable health & wellbeing outcomes for underserved communities

  • Digital health addresses the unique needs of underserved communities. By focusing on equity, organisations reduce health disparities, ensuring all individuals, regardless of socio-economic status or geographic location, enjoy equal health outcomes as a result of digital health interventions..

    • Tailor digital health interventions to the unique needs of underserved communities by understanding their specific health priorities and involving communities

    • Improve access to quality digital health services by removing barriers that prevent their use

    • Focus on social determinants of health by addressing broader factors like housing, food security, and education that impact health outcomes

Our expert

Rubi Gubara-Sannie

LinkedIn

Our partner

Healthwatch

Website